The reader profile of magazines

As part of my research and planning i decided to look at reader profiles of certain magazines and learn about what they are. By doing this it would mean i could start to create my own reader profile myself.

NME reader profile

NME or new musical express is an indie-rock magazine which is one of the main music magazines in press in England. The magazine has been in production since March 1952 and so as you can imagine has a big readership, and appeal to a specific social category . I am going to breakdown their reader profile here.

The percentage of males who read NME on the whole is 69% of the readership. The percentage of females who read NME is a mere 31% of the readership, thus meaning there is over double the amount of males who read NME than females. The usual NME reader as well is in full time work, with over half of all readers working full time, that’s 52% of the readership. There is also a mere 7% of readers who are in part time work also. Students also play a big part in the readership of NME with 29 percent of all NME readers being students. The whole readership of NME consists of 369,000 people.

A picture of the reader profile, with picture of things associated with the target audience can be seen here from IPC advertising, the company who print NME

NME READER PROFILE!

Mixmag reader profile

Mixmag is a British dance music and clubbing magazine. It styles itself as "the world's biggest selling dance music magazine". The first issue was printed on February 1^st 1983, and since then has continued to grow.

The reader profile of Mixmag is seen above and we can tell from the first paragraph a short description of the average Mixmag reader. It describes the readers as being huge club and dance music fans and are in the know, it also portrays the average Mixmag reader to be quite a cool individual and is seen as that by people. It also tells us that they are into music and are the biggest music download-ers in the United Kingdom.

We can aslso draw from this reader profile that there is a high percentage of males that read Mixmag as males make up 72% of the readership. Females however only make up a tiny 28% in comparison to the boys. Also we can tell that the average mixmag reader is in their mid twenties and enjoys buying clothe, mobile phones, mp3 players, music and on nights out. 

The reader profile from the Mixmag website (http://www.mixmag.net/2008/01/29/reader-profile) can be seen above